Places for People and Octopus Healthcare have launched Liberty Retirement Living, a £200 million business which aims to tackle the chronic undersupply of retirement housing in the United Kingdom.

Over the next five-years Liberty plans to deliver 25 retirement villages for people aged over-55.

Britain's population is ageing fast. There are now more people in the UK aged 60 and above than there are under 18. But it is estimated that only around two per cent of the UK's housing stock is retirement housing causing a chronic undersupply in purpose-built retirement homes

Life at Liberty retirement villages will be based around community hubs such as restaurants, coffee shops, gyms and beauty salons to create a village feel while the provision of spaces for residents to share skills and learn new hobbies will establish a genuine community, helping to improve wellbeing, encourage independence and improve quality of life.

Smart technology will put residents in full control of their environment by offering temperature control, energy monitoring and video communication facilities with on-site staff and friends and family.

So far Liberty has begun construction/has planning permission for six retirement villages and plans to deliver seven villages in its first year comprising of 700 homes.

Jane Barker, Managing Director, Liberty Retirement Living

"The over-55s are a huge group made up of different generations with different expectations and aims and many of them don't consider themselves 'old'.

"With Liberty, we want to create both the building and service offering aimed at a younger market, including offering contemporary homes that are easy to look after. Most importantly however, the properties will feel like home - with a more personal environment and a selection of more targeted facilities and services.

"That's why we have huge aspirations for growth to match the growing need for properties of this type."

David Cowans, Group Chief Executive, Places for People

"We know that in order to meet the needs of our growing older generation, we need to change the way we plan our cities, towns and villages, including paving the way for new retirement villages.

"Developing retirement properties to meet the changing needs of older people is key to realising our ambitions of catering for people at all stages of their life, and making a positive contribution to the wider housing market as well as local communities."

To find out more about Liberty Retirement Living, please visit


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