Homebuyers in Basingstoke will now be able to design their own home for the same price as buying one ‘off the shelf’, thanks to 122 custom build homes being launched at Squirrel Wood today. 

Through the Homes England pilot project, in partnership with designyourhome.com, homebuyers in the area will be able to customise their house from a huge array of layout options, such as the number and size of rooms, ground floor extensions, and a vast choice of internal fixtures and fittings.

designyourhome.com (DYH) is a Places for People Group brand, and has been set up to bring custom build housing into the mainstream, ensuring purchasers can create a home that is tailored to their needs.

These custom build homes in Basingstoke will not be any more expensive than equivalent ‘off the shelf’ homes – with prices for a finished 2-bedroom home starting from £260k. Furthermore, homebuyers may, subject to the legislation that is in force at the point they buy their home, make significant savings on stamp duty as it may only be payable on the plot price. In many cases, the plot price is below the stamp duty threshold.

In a first for the UK, full planning permission has already been secured from Basingstoke Council for the homes and the planning permission covers all the design options. One of the main stumbling blocks to designing and building your own home in the UK is the length of time it takes to get a project through planning. Through securing consent upfront for all the possible build variations, buyers will be able to move into their custom-built home within about 6 months. 

Buyers will be able to contract designyourhome.com to build the house. If they have the skills, they will be able to build the house themselves.

Gives homebuyers real choices

 Kim Slowe, managing director of designyourhome.com said,

 “For far too long purchasers of new build homes in the UK have been given very little or no choice on both the layout and fitting out of their home.  This makes little sense given that a home is likely to be the biggest purchase that an individual will ever make. designyourhome.com changes that.  It gives homebuyers real choices whilst keeping the purchase and build process very simple.  designyourhome.com has been designed to put the consumer in control for the very first time.” 

Helping to bring custom build into the mainstream

David Cowans, Chief Executive of Places of People Group said,

“Custom and self-build housing is a key part of the solution to the housing crisis, increasing choice and quality for homebuyers. Yet we are lagging behind our European friends – it accounts for about 1 in 10 new homes in the UK, while in France it is more like 60 per cent and in Austria it is 80 per cent. This launch in Basingstoke will help bring custom build into the mainstream, and it is consumers who will benefit.”

A greater choice of product

Kelly Hillman, Senior Specialist at Homes England said,

“Homes England is pleased to be working with designyourhome.com on this large scale custom build project. Squirrel Wood contributes to the supply of new homes whilst providing a greater choice of product in the market for buyers.”

In another industry first, designyourhome.com is subsidising the cost of renting temporary accommodation while the custom build home is being built.

Design Your Home lets you go beyond the usual constraints of new buildings.

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