We have reinforced our commitment to delivering a customer first approach, delivering measurable social value, as well as strengthening our reputation as a market disruptor, through a trio of senior appointments.
Marcus Hulme, an experienced social impact professional, assumes the newly-created title of Social Value Director, while sustainable development expert Julie Alexander becomes the Group’s first Director of Technology and Innovation. Senior marketing leader Deborah Owen-Ellis Clark takes up an expanded Director of Marketing role, reporting directly to Group Chief Executive David Cowans.
Marcus Hulme counts almost 20 years’ experience in senior strategic and policy roles for national social investors, including Big Society Capital and Big Lottery Fund. In his new role, Marcus will be tasked with maximising, multiplying and effectively measuring the social impact of all Group activity.
Julie Alexander joins from Siemens, where she delivered the technology giant’s Urban Development and Smart Cities strategies. Julie will be responsible for developing and nurturing internal innovation initiatives, as well as spurring new technology ventures with private sector collaborators and the tech start-up community.
Deborah Owen-Ellis Clark joins us with more than 20 years’ experience of developing and launching large-scale retail, place and destination brands for blue chip companies. Deborah will be responsible for delivering a new overarching marketing strategy for the Group, as well as developing customer research and experience workstreams reflecting the people-focused approach across the business.
Marcus Hulme, Director of Social Value said: “It’s encouraging to see that such a strong focus on social value already exists at Places for People and there is huge potential to deliver so much more to make a positive difference to people’s lives. I want all our staff to feel no more than ‘two steps from impact’ - so even if they’re not delivering social value directly, they’ll see the connection between their work and positive social outcomes.”
Julie Alexander, Director of Technology and Innovation said: “I’m committed to making the Places for People brand synonymous with innovation and market disruption. Through a shared approach to innovation across our Group, supply chain partners and the tech sector, we are uniquely positioned to deliver transformational change in the placemaking arena that benefits our communities in the long term.”
Deborah Owen-Ellis Clark, Director of Marketing added: “As a company providing services to around 500,000 people nationwide, Places for People is ideally placed to gain valuable insights that will help to inform a truly ‘customer first’ approach for the future. There couldn’t be a better time for us to consolidate the Group’s learnings, as we celebrate 20 years of successful placemaking across the UK.”