Places for People is supporting a campaign to create 100,000 affordable modular homes for key workers.

The Homes for Heroes campaign brings together housing associations, public figures, business leaders and leading high-tech manufacturers of modular homes.

The campaign is asking for the government to help fund the initiative alongside private investors and housing associations, using public land and innovative new offsite manufacturing techniques which can ensure homes are finished quickly and surpass current energy performance requirements.

High quality

Fewer than 20 percent of new homes are built using modern methods of construction (MMC), and fewer than five percent are modular, factory-built homes.

Creating 100,000 new, factory-built, high-quality, energy efficient, affordable homes for sale and rent, the initiative also aims to boost this emerging manufacturing sector.

Other organisations including Legal and General, the G15 Group, the British Property Federation, Project Etopia Group, as well as the Group’s modular homes partner, ilke Homes, are backing the campaign.

Our support for this campaign is in addition to our commitment to help deliver 2,603 affordable homes by 2024.

Boost this emerging manufacturing sector

David Cowans, group chief executive of Places for People, said:

"We have long been supporters of MMC as we believe placemaking organisations should be proactive in shaping a greener future for homes that creates less waste and prioritises speed and quality. The Homes for Heroes campaign brings together institutional investors, housing associations and offsite manufacturers around a fantastic initiative that will help provide high-quality modern homes for our key workers and boost this emerging manufacturing sector.”

Dave Sheridan, executive chairman at ilke Homes, added:

"Through our partnerships with placemaking pioneers such as Places for People, our investment with Homes England and our growing pipeline with developers and housing associations, we are seeing growing support for MMC because of the demand for better quality homes where the delivery time and energy use is halved. This is a great initiative to build homes, create jobs and spur on an emerging manufacturing sector that can offer countless benefits to the economy - not just in housing. This is primarily about supporting key workers but it is also about creating more jobs and cleverly pooling resources together to create economies of scale that can help our country create a new, highly-skilled workforce while repaying the amazing workers who have done so much during this difficult period."

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