We have been awarded £1m as part of a consortium of organisations to deliver the ‘Big Sister’ project which helps to improve confidence, wellbeing and activity levels amongst teenage girls. The project will be delivered by Places Leisure, our Group charity Places Foundation, Women in Sport and Hey Girls.
The consortium of organisations was awarded £1m from the final Tampon Tax Fund for the 'Big Sister' project which aims to break down the deep-seated barriers that teenage girls face to leading healthy, happy and active lives by creating a supportive network of 'Big Sisters'. The project will be delivered in Norwich, Derby, Sheffield and Rotherham where we have Places Leisure centres, and where we manage homes and communities.
Removing barriers to sport for millions of young women and girls
Through its research, Women in Sport found that young women and girls, particularly those in areas of higher deprivation, face significant barriers to accessing and maintaining active lifestyles. The charity identified four key challenges: affordability, body confidence, period poverty and worry about safety or harassment.
More on the funding and how it will support health and wellbeing
The funding is from the Government’s final Tampon Tax Fund which supports vital projects tackling issues that women and girls face across the UK.
The 'Big Sister' programme will help girls aged 9-15 in target areas feel ‘sport ready’ by recruiting a network of 'big sisters' - peer leaders and supporters from sport, school and community organisations. Sport leaders will be trained on the emotional and physical barriers girls face, and girls taking part in the programme will be offered free girl-focused exercise sessions, gym membership and access to the award-winning Places Locker fitness app. There will also be free reusable period products and digital resource packs to help girls feel confident enough to take part in sport.
Places for People supports Charity Bank to help charities and social enterprises access vital funding