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Places for People launch new strategic land division

Davidashworth27.6.23 018 Preferred

Places for People has announced the launch of a new strategic land division within its organisational structure. This forward-thinking move positions Places for People for long-term growth and will enable the organisation’s ambitious plans to deliver over 5,000 new homes per year by 2028. 

The new division builds on the recent success of the Developments and Regeneration business under its new senior leadership team. Utilising the team’s extensive private housebuilding background, aligned with the strength of the wider Places for People group, the strategic land division will help secure a long-term pipeline to drive investment and business. Headed up by David Ashworth, who joined from Countryside last year the new division will allow growth and help deliver more much-needed affordable homes. 

“Our strategic land team will help fulfil the Group’s ambitious long-term investment and growth plans by providing a consistent supply of high-quality sustainable homes and vibrant new communities at even greater scale. Being able to proactively plan for the future means we can navigate the housing market more effectively to balance supply and demand, as well as ensuring our developments meet the needs of our customers now, and in the future, and are well adapted to the changing needs of our customers and wider society.” 

A key differentiator for Places for People is that as a Social Enterprise, the organisation recycles all profits back into the delivery of its social aims, including much needed affordable homes. This enables the company to balance commercial outcomes with a dedication to placemaking and building sustainable long-term communities. With the strategic land team now in place, Places for People now has greater scope in creating stronger communities that have adaptability as society changes in areas such as transport connectivity, leisure access, community infrastructure and integrated communal spaces. 

Adrian Bohr, CEO for Regeneration and Communities at Places for People comments: “Places for People already has an impressive reputation within the industry for the planning and delivery of large-scale, placemaking-led, mixed-use schemes. We are a trusted partner of choice for major legacy landowners and have recently secured resolution for planning permission to build 8,500 new homes across six new ‘villages’ as part of the Gilston Garden Town extension to Harlow New Town.  

“Our new strategic land division will secure future growth for the Group and will allow us to fulfil our ambitious vision of delivering 25% of our homes through strategic land across the UK, in partnership with landowners, Homes England, Homes Scotland, the UK Government and other key stakeholders”. 

David Ashworth, who joined the company last year from Countryside, brings a wealth of experience in planning and development. To support David, four regional strategic teams are currently being appointed to cover Places for People’s main regions of South West, South East, the Midlands and Scotland, all of which should be in place by the end of the summer. 

David adds: “The addition of a strategic land division with UK wide coverage, will allow us to collaborate more effectively with Local Authority stakeholders and landowners, offering a more far-sited view into how we can best serve the needs of local communities and optimise long-term land use to deliver environmental, sustainable and biodiversity outcomes to create healthy communities. Additionally, it enables us to better integrate the diverse service offerings within our group such as Places Leisure and Touchstone property management.”  

David continues: “We look forward to liaising with all parties looking to work in partnership in order to develop medium to long-term sites over 100 units and circa 20 acres, which require promotion and/or adoption in the relevant Local Plan. We will utilise our expert planning and placemaking skills to bring these sites to fruition and create landmark, sustainable developments that future generations can enjoy for many years to come.”